"When everything is exactly the same, a little different makes news, a little different brings you success, a little different stands out... It will really change how people perceive your brand."  

― Vitaly Friedman

When it comes to design minimalism is good but not to the point of extreme reductionism where brands, whether companies or individuals start losing their personality. If we look at a lot of websites and apps today they look just the same even the illustrations and headings are identical and I fear it might not be a good trend.

It is so important to have a personality, to leave an impression,  to be memorable after all that's what true elegance is all about as Giorgio Armani once said 'Elegance is not about being noticed, it's about being remembered'. Without personality the brand wouldn't be brand it would be a replaceable commodity, consumers have no loyalty towards commodities ever. This is the perfect time to rethink your brand identity.