Krupal Vithlani

“People ignore design that ignores people.” ― Frank Chimero

It is estimated that a modern user will spend 41% of his or her life interacting on screen, that is 8000 days or 21 years of one’s life. That’s why it is essential to align business goals to a user interaction that is soulful and humane.

Now more than ever it’s indispensable to have a product that connects on that deeper, emotional and human level. It is no longer sufficient to design functionality it is necessary to design humane experience, to delight the users and that’s what I am passionate about.

What Are You Looking For?

UI/UX Design

Want an awesome design for a website/app to exhibit your unique personality, charm ideal customers and meet your business goals?

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Development

Want to build and publish a website/app that delights the users and achieve your organisational/personal objectives and/or sales?

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Identity Design

Want an eye-catching logo and visual identity to flaunt your unique presence and position yourself as a brand in your industry?

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Content Writing

Want carefully curated content for your website/blog/social media etc. to boost views and sales?

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Design Philosophy

Minimal Elegance

"When everything is exactly the same, a little different makes news, a little different brings you success, a little different stands out... It will really change how people perceive your brand."

― Vitaly Friedman

When it comes to design minimalism is good but not to the point of extreme reductionism where brands, whether companies or individuals start losing their personality. If we look at a lot of websites and apps today they look just the same even the illustrations and headings are identical and I fear it might not be a good trend.

It is so important to have a personality, to leave an impression, to be memorable after all that's what true elegance is all about as Giorgio Armani once said 'Elegance is not about being noticed, it's about being remembered'. Without personality the brand wouldn't be brand it would be a replaceable commodity, consumers have no loyalty towards commodities ever. This is the perfect time to rethink your brand identity.