What Are You Looking For?
Want an awesome design for a website/app to exhibit your unique personality, charm ideal customers and meet your business goals?
UX Design stands for User Experience Design which deals with the design of all the critical aspect of your digital products. UI Design stands for User Interface Design focus in a narrower aspect but very important aspect of UX i.e. the actual user interface.
UX design can be the best thought as the whole process of beginning of the design process to the end usability testing. (Though it’s highly iterative and not linear) This begins with a clear understanding of the problem that you’re trying to solve for your users. At their core, all businesses solve a problem.
UI vs UX
A simple analogy can be borrowed from the Automobile industry. UX design can be compared to the whole design of the car from conception to how it performs. It involves everything even the smallest thing a design of piston rings to safety features. UI is the part which focuses more on the ergonomics and aesthetics even to the smallest detail such as the fabric of the seat covers, the material of dashboard, the colours of the lights in speed indicators, how an individual shift gears.
Want to build and publish a website/app that delights the users and achieve your organisational/personal objectives and/or sales?
This is the stage when the design is actually turned into a product. With 85% of consumers searching online before making a purchase, it has never been more important for a business to have a website/App.
Most brands use their website to sell products with built-in e-commerce features, take bookings for the services and integrate marketing and customer management tools to help generate leads, drive sales and conversions. Here brand can mean a company or an individual i.e. personal brand.
Design vs Development
While the designing can be compared to architecture, the development is actual civil engineering and construction of the digital product say an App or Website.
Depending on the design, business needs, nature of end usage and complexity of problems a developer chooses an appropriate technology stack. For example, WordPress still powers 40% of the Web. But sometimes newly emerging platforms like WebFlow or Editor X can also be used to allow for greater flexibility of design i.e. uniqueness of the website. Sometimes websites may require custom coding whether is using HTML/CSS or using component-based libraries such as React or Vue.js.
Want an eye-catching logo and visual identity to flaunt your unique presence and position yourself as a brand in your industry?
‘Elegance is not about being noticed, it’s about being remembered’
― Giorgio Armani
It is so important to have a personality, to leave an impression, to be memorable after all that’s what true elegance is all about. Without personality a brand is not a brand it is a replaceable commodity, consumers have no loyalty towards commodities ever.
This is the perfect time to rethink your brand identity. Seth Godin defines a brand as “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Although branding may include a lot of things it begins with an identity this comprises of a name, tagline, a likeable logo, a consistent colour palette and typography that represents the vision and the story of the brand, not just in itself but also in a cultural and social context. This is why all companies need rebranding every few years because they have responded to the changing perception and needs of society to stay relevant.
Want carefully curated content for your website/blog/social media etc. to boost views and sales?
As discussed previously, 85% of consumers search online before making a purchase, and it’s more important than ever for a business to have a website, to engage in digital and content marketing.
Most brands use their website to promote and sell products by integrating e-commerce, marketing and customer management tools to help generate leads, drive sales and conversions. They educate the customers through blogs, email or social media
But without well researched and well put-together content what results can all these websites, blogs, newsletters or social media posts bring? They are as good as nothing. Only through the right content, an eyeball can be turned into a returning consumer.
In other words, a good design, a fancy image or a beautiful model can get you a view once or twice but if the content doesn’t satisfy the curiosity or clear the doubts one has before making a purchase they’d never again click on your post, email, website or whatever. Furthermore, the quality and the amount of content highly influences the SEO rankings of a website and views one gets.
Looking for something else?
No one size truly fits all. Each business is unique, encounters unique problems and requires a unique set of solutions. I embrace that fact heartily and that’s why, all I offer is tailored to your custom needs.
There are many services I offer that are tailored to custom needs and they do not always fall strictly under any of the four categories. So feel free to contact me with your unique business needs. If unsure of what you need, you can Click here to book a 45 minutes free Skype consultation or click the button below.