“People ignore design that ignores people.” ― Frank Chimero
It is estimated that a modern user will spend 41% of his or her life interacting on screen, that is 8000 days or 21 years of one’s life. And it is up to us as designers, developer, agencies and businesses etc. to decide whether to make it monotonous, superficial and robotic or to make it memorable and something that connects on the deep human, emotional and psychological level.
In a way it is no longer a choice, it’s rather a responsibility to have a humane user experience because it not only affects the sales and customer loyalty of a brand, it also affects the mental and emotional health of an individual when they spend so much time interacting with digital products on a screen or why even limit to the screen, to be very realistic?
Now more than ever people have begun to see technology as a crutch especially after Covid19 and subsequent lockdowns. In some interviews I conducted they’re even beginning to see it as an unavoidable evil. And in such times it is so necessary to design products which make people feel empowered by technology not crippled by it. This makes it essential to align business goals to a user interaction that is soulful and humane and much more which we will figure out as we move forward. But a humane experience is a good starting point.
And if we want to do that we might have to start from a renewed or fresh state of mind. We don’t necessarily have to scrap all that works but we don’t even have to keep on making all websites standard bootstrapy. We can get rid of such cliches and illustration trends. It is beginning to feel like a nightmare. And sometimes users would love the change, sometimes they won’t but they would remember something new for sure. Once a fellow developer challenged me to design a website without a hamburger menu on mobile. It was a great experience I learned a lot and gave me a very different perspective on how to govern the attention of the user and how to let it melt and flow.
How to get someone absorbed and lost in an interaction with a product. Isn’t that what we all want? To gaze into the eyes of another person, to be wrapped in their arms and to be lost or to be lost in a dialogue, to be lost in an argument, to be one with the beat of music Everything from dramas and epics to movies and binge-watching web series, all these are opportunities to get absorbed in the moment. That’s what we need to bring to the table when it comes to user experience. At the same time, we have to be realistic enough to realise that the user won’t stroll on a webpage for 40 minutes to complete a transaction, so there has to be a balance. Also, there’s a moral obligation to not make it too addictive, which is rarely considered. But all such little things make experiences humane. I want to continue sharing more on this topic over the next couple of months so stay tuned. Thank You for reading. Have a flawless day.