“Nobody cares how much you know until they know how much you care.”Theodore Roosevelt
Caring • /ˈkɛːrɪŋ/
Adjective: displaying kindness and concern for others.
Getting into any business for money alone is the quickest way to fail.
If you are getting into the business for gold it is the quickest way to fail and lose. Successful entrepreneurs often start with the issues they care about. Sometimes these are the things they would irrespective of whether they are paid to do it or not.
This is reflected in the definition of the word itself:
Mark Twain once said, ” The best way to cheer yourself up is to try to cheer someone else up.”. Besides being the best marketing strategy, caring is truly a mutual exchange of joy and health because it not only makes someone’s life beautiful it fills the one who’s caring with joy.
The joy of caring is truly infectious, it’s said to lengthen telomere which slows ageing and increases life expectancy and longevity. Telomeres are the end caps of DNA on our chromosomes, which help in DNA replication and get shorter over time.
“Chronological age and biological age are not identical. The former is measured in years, whereas the latter is often indexed by telomere length … Telomeres progressively shorten with cell division (i.e., ageing) in general, but may also be replenished, or lengthened, by the enzyme telomerase.” (source)
Numerous studies have linked kindness with improved life expectancy. One such study by Doug Oman of the University of California, Berkeley, found that elderly people who regularly volunteered were 44% less likely to die over a five-year period. Even more remarkable is that those who volunteered for two or more organizations had 63% lower mortality than non-volunteers. This was a stronger factor than exercising four times a week.
Genuine Entrepreneurs put the end-users first
Entrepreneurs care about the issue and the people they are dealing with is visible in their daily attitude and work. Some Entrepreneurs start by developing solutions to problems they and others face but couldn’t find any appropriate solution in the market. While others start by sharing their knowledge or passion and build a community around it.
What are your thoughts on caring as a marketing strategy and its effects on the entrepreneur and the customer? Let me know in the comments below. If you enjoyed the post then do share it with your loved ones, after all, sharing is caring.